The Alliance supports low and middle-income countries in streamlining trade-related processes to move goods across their borders as quickly, safely, and cost-effectively as possible.
Formed in 2015, the Alliance remains the only Aid for Trade initiative that explicitly pursues a public-private partnership approach to trade reform, believing that governments and businesses of all sizes working together represents the best way of delivering transformative, positive change.
PlayTrade facilitation removes the frictions associated with the outdated, complex and sometimes unnecessary border procedures hindering sustainable development, particularly in low and middle-income countries.
Simpler, faster, and more cost-effective trading ecosystems improve business conditions and supply chain resiliency, driving economic growth and ultimately reducing poverty.
In implementing trade facilitation initiatives, Alliance projects simplify processes and deploy recognised best practices to deliver inclusive change in tangible, measurable ways.
The Alliance is led by a consortium of global organisations united in the shared goal of delivering inclusive, sustainable economic development through removing unnecessary barriers to trade. The Center for International Private Enterprise, the International Chamber of Commerce, and the World Economic Forum, in cooperation with Gesellschaft für Internationale Zusammenarbeit (GIZ), are all equally responsible for managing the Alliance. We are funded by the governments of the United States, Canada, Germany and Sweden.
